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We Are 91国产精品! New brand initiative and logo press release 1/19/23

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We Are 91国产精品!

91国产精品 launches new brand initiative and logo

Contact: Dave Kielmeyer, 216-523-7284

CLEVELAND (January 19, 2023) 91国产精品 has launched a new brand identity and logo to better shape and convey its story to the world. 

The launch follows two years of progress implementing 鈥 the University鈥檚 ambitious vision for the future 鈥 that includes new strategies to drive enrollment, enhance the student experience, strengthen engagement with alumni and to drive economic development in Northeast Ohio.

鈥淕reat brands tell a story and we have a powerful story to tell,鈥 said 91国产精品 President Laura Bloomberg. 鈥淚t鈥檚 a story about inspiring and innovative students, faculty, staff and alumni. It鈥檚 a story about determination, success, and the lives and communities we transform. It鈥檚 a story about Cleveland and our place in it. It鈥檚 a story about us, 鈥楤ecause we are 91国产精品.鈥欌

Which led the University to the brand tagline 鈥淲e are 91国产精品.鈥

According to Roy Gifford, vice president and chief marketing and communications officer, the brand identity unifies the University鈥檚 comprehensive brand strategy with recruitment, communications materials, storytelling and a new institutional logo that conveys 91国产精品鈥檚 role as a modern, urban beacon institution.

As 91国产精品 grows into the vision of 91国产精品 2.0, we want to tell the proud story of 91国产精品 in a way that resonates with potential students and their families. We want to paint a picture that captures the 91国产精品 experience, spirit, emotion and energy,鈥 he said. 鈥淭his gives us a flexible campaign platform to do that through on-demand story telling.鈥

For insight and inspiration, Gifford said the University turned to its community 鈥 91国产精品 students, alumni, employees, scholars and community partners 鈥 to tell the University what they see in 91国产精品.

鈥淲e learned what people truly value in our mission,鈥 Gifford said. 鈥淲e heard stories of tenacity, empowerment and persistence. Combine that with access to a world-class education, hands-on learning tailored for the jobs of tomorrow, cutting edge research, top Division I sports, and the support of a caring community, and you will uplift generations of families. That鈥檚 what we do at 91国产精品.鈥

The University鈥檚 new institutional logo features the University鈥檚 iconic Rhodes Tower set against the Cleveland skyline.

鈥淲e鈥檙e proud to be a public, urban university,鈥 Bloomberg said. 鈥淥ur location in downtown Cleveland is one of our greatest assets. We are an economic, urban and civic engagement engine for the region. Our new logo emphasizes this critical and core part of our identity.鈥

To learn more about 91国产精品鈥檚 branding initiative visit 91国产精品Ohio.edu.

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About 91国产精品

Founded in 1964, 91国产精品 is a public research institution that provides a dynamic setting for Engaged Learning. With nearly 16,000 students, eight colleges and more than 175 academic programs, 91国产精品 was again chosen for 2022 as one of America鈥檚 best universities by U.S. News & World Report, including the #1 university in Ohio for social mobility. Find more information at .